Beefmaster is owned by the van Reenen family, who can trace their South African roots to 1722 when Jacob van Reenen landed at the Cape of Good Hope. Among many other business ventures, Jacob, was responsible for the supply of beef to ships calling in at the Cape of Good Hope.
The founder of today’s Beefmaster, Lourie van Reenen, began with a small cattle feeding business in 1965. In1983, he acquired the farm Kromellenboog in what is now the North West Province of South Africa. He chose this farm specifically because of its ideal location in the heart of South Africa’s cattle country, with easy access to a regular water supply from the Vaal River. Lourie’s two sons, Louw and Roelie, are both involved in the business.
With the end of Apartheid and the beginning of deregulation, Beefmaster began trading in a free and open market economy. This created new opportunities for the company.
In 2003 Beefmaster opened its own abattoir in Kimberley and has since processed all of its own cattle and lamb, as well as animals from other feedlots. The abattoir does not only supply swing beef, but boasts a state of the art boning facility that packages meat for both the wholesale and retail meat industry.
In 2005 Beefmaster opened its first retail outlet and now has several retail stores operating in South Africa. Beefmaster has grown into a large enterprise involved in every aspect of the beef and lamb supply, and trading locally and internationally in beef, lamb, and hides.