A TRUSTED SOUTH AFRICAN FAMILY BUSINESS PROVIDING BEEF SOLUTIONS GLOBALLY.

EXCEPTIONAL BEEF FROM THE ULTIMATE TEAM

Beefmaster Group is a leading supplier of world-class beef products. We have won the trust of customers throughout southern Africa, the Middle East, the Far East and beyond because we live up to our promise that if you choose us, you’re choosing to work with one of the country’s top beef companies.

Cutting-edge innovation, combined with traditional family values, sets Beefmaster apart because we not only set the standard, but work consistently to raise the bar. Building long term relationships is at the heart of what we do, whether it is with clients, farmers or employees.

Our exceptional team of highly-trained staff, operating in line with the highest possible safety standards, enables us to be a trusted supplier and partner. We commit resources to not only our staff but also local communities, with a view to sustainably and positively impact the environment in which we do business.

Beefmaster plays a meaningful role in South African’s beef industry and we achieve this through consistency and commitment to our brand values, as well as investment in long-term partnerships with industry, farmers, clients, export destinations and other stakeholders.

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WHO WE ARE

Beefmaster Group is a leading supplier of world-class beef products to South Africa, the Middle- and Far East, and beyond. We are one of the largest privately-owned and family-run beef production companies in South Africa.

VISION

To become the preferred beef solution from the African continent for local and international markets.

MISSION

Our mission is to be a trusted South African family business producing world-class beef products, while enriching our local communities, and building lasting relationships with farmers, suppliers, customers and employees.

VALUES

Our values shape the way we do business, and inform every avenue of our operation and job requirement.

EXTENDED FAMILY

Our most valuable resource is our people, who work together as a family and a common purpose: to do beef best. All who do business with Beefmaster become part of our extended family.

INTEGRITY

We are committed to doing business ethically and with integrity.

CUSTODIANSHIP

We are accountable to all of our stakeholders, and act responsibly to ensure the sustainability of our business. We do not take shortcuts.

EFFECTIVENESS

We strive to be efficient and recognise that quality, motivation and performance of our employees are the key factors in achieving our success.

GROUND-BREAKING

We constantly innovate and implement technological advancements and industry best practices. We have developed ground-breaking technologies in our operations and continue to think innovatively. Being solutions-orientated is actively cultivated within our business.

A CUT ABOVE THE REST

We aim to deliver beyond expectation.