OUR PEOPLE

PART OF THE BEEFMASTER FAMILY

Beefmaster’s most valuable resource is its people.  We work together with one common goal:  To do beef best.

Our traditional family values, coupled with innovation, form the basis of how we conduct our business. We have a skilled management team and continually invest in training to ensure that we remain ahead of the curve.

We care about our community and believe that we have a responsibility to ensure a better, improved society. This starts at home. We also believe in looking after our staff, and do everything to contribute to a safe and happy working environment for them.  Many of our staff have started in minimum wage jobs and have climbed the ranks to management.

We are passionate about our people and their wellbeing and continually invest in them. We have several learnership intakes per year and our aim is to spend 3% of our wage bill on training and development of our staff.

OUR TEAM

MEET OUR MANAGEMENT TEAM

Our People - Beefmaster Group, Lourie van Reenen
Lourie van Reenen

Founder and Owner

Our People - Beefmaster Group, Louw van Reenen
Louw van Reenen

Chief Executive Officer

Our People - Beefmaster Group, Roelie van Reenen
Roelie van Reenen

Supply Chain Executive

Our People - Beefmaster Group, Gert Blignaut
Gert Blignaut

Chief Operations Officer

Our People - Beefmaster Group, Pieter Haasbroek
Pieter Haasbroek

Chief Financial Officer

Our People - Beefmaster Group, Gerdi van der Merwe
Gerdi van der Merwe

People Executive