BEEFMASTER’S ANIMAL HUSBANDRY ADVICE
A LASTING SOLUTION FOR FARMERS, THE INDUSTRY AND FUTURE GENERATIONS
The purpose of our animal husbandry service is to ensure the sustainability of the cattle farming and beef industry. By partnering with Beefmaster, cattle farmers benefit from our animal husbandry advice services, which help boost the quality and sustainability of their herds. We also unlock additional income for them, working directly with them, regardless of the breed of cattle with which they farm.
We focus on building strong and enduring relationships with cattle farmers, who are critical partners in our future growth strategy and guaranteeing that we always provide a superior product. We promote the development of emerging farmers through mentorship programmes and offtake agreements.
WE UNDERSTAND OUR CUSTOMERS AND EXCEED THEIR EXPECTATIONS
We are able to tailor-make products for customers, thanks to our continuing investment in innovation, and the implementation of relevant technological advancements.
This allows us to deliver an unparalleled service, entirely customised to your needs. Our state-of-the-art packaging and portioning facility allows us to package and meet the bespoke requirements of both the wholesale and retail meat industry in southern Africa and abroad.
WE ARE THE CONNECTION BETWEEN PEOPLE WHO ENJOY EATING BEEF AND THE FARMER
We are involved in the entire farming value chain; from rearing cattle to meat processing to supplying the end consumer and retail chains with quality meat products. This, together with our world-class traceability system, allows us to have complete control over our supply chain and track our products. We can therefore confidently promise a quality end product and those who work with us are proud to be associated with Beefmaster.
WE NOT ONLY SET THE STANDARD, BUT WORK CONSTANTLY TO RAISE THE BAR
We enforce rigorous quality-control processes and subscribe to the highest health and safety standards. Our facility is compliant with FSSC 22000, an ISO-based food safety management system certification, recognised by the Global Food Safety Initiative, and Beefmaster is Halaal certified.
TRAINING AND DEVELOPMENT
REALISING OUR EMPLOYEES’ FULL POTENTIAL WITH LIMITLESS POSSIBILITIES
We offer a variety of training and skills development courses in conjunction with, among others, the AgriSeta and the Red Meat Abattoir Association (RMMA), providing hygiene training to more than 300 of our employees.
Since 2014 we have also put more than 260 employees through learnerships, and continuously train and upskill our people in areas of occupational health, safety and procedures. These learnerships have led to qualifications recognised by the South African Qualification Authority through the various SETAs and education authorities. They have focused on, among other things, general abattoir processing, general management, business practice, business administration, animal production, transport, labour and human resources.
Line managers are also tasked with daily mentoring and training so all staff members are fully equipped with the necessary skills to perform their jobs optimally, while mitigating risks and ensuring safety and systems compliance.
Our training efforts have received recognition for four consecutive years, from 2013, from the RMMA, and we have several learnership intakes every year.
FOR QUALITY BEEF WE NEED TO EMBRACE OUR ENVIRONMENT
Environmental considerations are top priority, and we pay close attention to the reduction of harmful chemical fertilisers, as well as to recycling and water-saving. We work hard to find ways to reduce our dependence on non-renewable energy, and ensure our production, processing and waste systems meet the latest and best environmental standards.
We do this in the following ways:
Producing a large proportion of our own feed in soil fertilised by the manure produced by our cattle. This reduces our dependence on harmful chemical fertilisers.
We keep waste at our processing facility, especially that which enters the municipal waste system, to a minimum. Any waste products that may be hazardous to human health are dealt with separately in a purpose-built environment.