We are involved in the entire value chain, from rearing and farming cattle, to meat processing and packaging, to delivering to our customers at home and abroad. This requires many fundamentals that are not traditionally agricultural. These include the managment of a fleet of road trucks, earth-moving equipment, cattle health and feed, and fully-equipped workshops.
We source cattle from throughout southern Africa, including buying cattle from local farmers, no matter the breed. All animals are individually assessed on arrival in Christiana to determine the regimen required to ensure they meet our exacting standards. Reducing stress is an imperative for us, and this is achieved through a combination of rest, water and healthy feed, as well as transporting cattle on specially designed trucks.
Every month we prepare feed, comprising natural products which are largely self-produced. We partner with grain farmers to produce silage that meets our strict standards.
Each animal, once inspected, weighed and immunised gets a digital ID. This allows us to ensure that all animals receive care from our trained staff, which caters to each animal’s unique needs.
• Optimal meat handling processes
• Superior cold chain management and unrivalled cooling technology
• Highly skilled employees who are passionate about producing quality beef
Our team consists of experienced management, meat specialists and beef craftsmen.
Our hi-tech portioning and packaging facility allows us to custom-package and debone products according to specific client requirements. We supply a wide variety of clients including retailers and wholesalers, locally and abroad. Beefmaster products are available at most retailers and butchers, and our products are stocked by leading restaurant franchises in South Africa.
We continue to expand on the relationships we have already built, and work with industry bodies in South Africa to protect and promote the South African beef industry abroad.