OUR OPERATIONS

We are involved in the entire value chain, from rearing and farming cattle, to meat processing and packaging, to delivering to our customers at home and abroad. This requires many fundamentals that are not traditionally agricultural. These include the managment of a fleet of road trucks, earth-moving equipment, cattle health and feed, and fully-equipped workshops.

OUR FEEDLOT RAISING CATTLE IS A SCIENCE DONE WITH A LOT OF HEART OUR FEEDLOT
Our feedlot near the town of Christiana in the North West is the ideal location to raise the finest cattle to produce world-class beef.

We source cattle from throughout southern Africa, including buying cattle from local farmers, no matter the breed. All animals are individually assessed on arrival in Christiana to determine the regimen required to ensure they meet our exacting standards. Reducing stress is an imperative for us, and this is achieved through a combination of rest, water and healthy feed, as well as transporting cattle on specially designed trucks.

Every month we prepare feed, comprising natural products which are largely self-produced. We partner with grain farmers to produce silage that meets our strict standards.

Each animal, once inspected, weighed and immunised gets a digital ID. This allows us to ensure that all animals receive care from our trained staff, which caters to each animal’s unique needs.
RAISING CATTLE IS A SCIENCE DONE WITH A LOT OF HEART BACK
OUR PRODUCTION AND BEEF PROCESSING FACILITY WE WORK TOGETHER TO REACH ONE COMMON GOAL - DOING BEEF BEST OUR PRODUCTION AND BEEF PROCESSING FACILITY
Our state-of-the-art abattoir and processing facility is situated a mere hour’s drive from our feedlot in Kimberley, which is strategically located in the geographical centre of South Africa, close to all main transport routes. We achieve the highest quality beef with the best possible shelf life, taste and flavour through:
• Optimal meat handling processes
• Superior cold chain management and unrivalled cooling technology
• Highly skilled employees who are passionate about producing quality beef
Our team consists of experienced management, meat specialists and beef craftsmen.

Our hi-tech portioning and packaging facility allows us to custom-package and debone products according to specific client requirements. We supply a wide variety of clients including retailers and wholesalers, locally and abroad. Beefmaster products are available at most retailers and butchers, and our products are stocked by leading restaurant franchises in South Africa.
WE WORK TOGETHER TO REACH ONE COMMON GOAL - DOING BEEF BEST BACK
OUR RETAIL OUTLETS BUY DIRECT OUR RETAIL OUTLETS
Visit our Factory Shops to buy direct, and get exceptional beef at competitive prices. These outlets stock a wide range of packaged and unpackaged beef products, and are open to wholesalers, independent retail butcheries, informal shops, street food vendors and to the general public. BUY DIRECT BACK
EXPORTS SPECIALIST SUPPLIERS OF WORLD-CLASS BEEF PRODUCTS EXPORTS Beefmaster Group is respected internationally for providing world-class beef products since 2012. We have over the years won the trust of customers throughout southern Africa, the Middle East, the Far East and beyond for providing quality beef tailor-made according to the choice and needs of the market.

We continue to expand on the relationships we have already built, and work with industry bodies in South Africa to protect and promote the South African beef industry abroad. SPECIALIST SUPPLIERS OF WORLD-CLASS BEEF PRODUCTS BACK