iBeef.co.za recently celebrated Heritage Month with popular regional radio stations, Bok Radio in Cape Town, and Pretoria FM. We also ran a competition on TV with KykNET and Toks en Tjops, the lively weekly programme where Toks van der Linde, Breyten Paulse  and Janina Oberholzer chat to guests.

Pretoria FM: The search for the best steakhouse

iBeef.co.za ran a competition with Pretoria FM to find Pretoria’s best steakhouse, as voted by listeners. Throughout the month, we gave away prizes to listeners each week for voting for their best steakhouse, and then Pretoria FM announced the overall winners during at the end of the month.

Overall, the station received 501 entries and our very own Lana van Reenen, project manager at iBeef, and Roelie van Reenen, Beefmaster Group supply chain executive, were interviewed about the competition on air.

Congratulations to Crawdaddy’s Montana, which won the prestigious title of Best Steakhouse 2021 as voted for by listeners!


Bok Radio campaign: The most creative braai ideas

In Cape Town, Bok radio, in partnership with iBeef, went on the hunt to find the most creative braai ideas. The best idea came from listener Pieter van Zyl, who shared a recipe for “Lip lekker iBeef Pork Belly”. The best idea won R5000 in shopping vouchers from iBeef, but for a chance to win R10 000, contestants had to braai on Heritage Day using meat from iBeef… If Bok Radio arrived at your house and you could prove it, you won! Find out if there was a winner by watching the Bok Radio clip on Facebook here: https://www.facebook.com/BokRadio/posts/6611901008835052


Toks en Tjops

During the month of September we gave four lucky fans of the show fantastic iBeef prize hampers. The hampers consisted of Beefmaster and Weber branded goodies, like a cap, apron, butcher’s block and kettle braai, amongst other things.

All hopeful entrants needed to do was watch the live shows, listen out for iBeef questions, and then fill in their answers online via the iBeef website.

Congratulations to all of our Heritage Month winners!

If you feel you missed out, don’t worry, you too stand a chance to win an awesome iBeef shopping voucher to the value of R1000. To stand a chance to win, make any purchase on the iBeef website, email us your proof of purchase at hotline@beefmaster.co.za with the subject IBEEF before 15 December 2021 and your contact details, and you could be a winner!